SEO Growth Campaign
Technical fixes, local SEO and a content roadmap that turned a quiet site into a steady enquiry channel.
Client
Local services business
Category
SEO
Year
2026
Duration
6 months (ongoing)
What made this project work
Technical foundations
Crawlability, Core Web Vitals, structured data and internal linking rebuilt from the ground up.
Local dominance
Google Business Profile, citations, and location pages tuned to win the map pack.
Content with intent
Every brief mapped to real search intent — not filler blog posts nobody reads.
A closer look
Selected surfaces, systems and shipped screens from the engagement.
01
The challenge
Strong offering, real reviews, and almost zero organic visibility — competitors were winning searches the business should have owned.
02
Our approach
A full technical audit, a local SEO overhaul, and a content plan built around actual search intent — executed as monthly sprints.
03
The outcome
Rankings climbed on money keywords, and organic enquiries became a steady, compounding channel.
How we shipped this
A repeatable playbook — the exact steps behind every project we deliver.
Step 01
Discover
Kickoff, goals, audience, competitors, and success metrics agreed in writing.
Step 02
Design
Art direction, wireframes and hi-fidelity design shared as clickable previews.
Step 03
Build
Engineering in weekly sprints against a shared changelog and staging URL.
Step 04
Polish
Performance, accessibility, SEO and content QA before we call anything done.
Step 05
Launch
Cutover, DNS, monitoring and a launch playbook for the internal team.
Step 06
Iterate
Post-launch reviews and monthly improvements based on real analytics.
Numbers that moved
+284%
Organic clicks
62
Top-3 keywords
-46%
Cost per lead
What we delivered as a team
- Technical SEO
- Local SEO
- Content strategy
- Reporting
Technologies & tools
Shipped in this engagement
- Technical audit
- GBP optimisation
- 24 content briefs
- Internal linking map
- Monthly SEO reports
Every pixel considered
Typography, spacing, motion and interaction states designed with intent — the kind of details you feel before you can name them.
- Purpose-built design system, tokens and components.
- Accessible by default — keyboard, screen-reader, contrast.
- Motion that guides attention without slowing anyone down.
"For the first time, new customers tell us they found us on Google — not through ads."
Owner
Local services business
Questions we get asked
How long until we see results?
Technical wins land in weeks; content-driven growth compounds meaningfully around month three.
Do you write the content?
Yes — briefs, drafts, editing and CMS upload, or we hand off briefs if you have an in-house writer.
What reporting do we get?
A monthly report covering rankings, clicks, conversions and next-sprint priorities.
Do you use black-hat tactics?
Never. Everything is aligned with Google's guidelines so results don't collapse on the next update.
Want a result like this?
Tell us about your project — we usually reply within one business day.
