E-commerce System
A premium D2C storefront with a custom inventory dashboard, checkout and post-purchase flows.
Client
D2C personal care brand
Category
Full Stack Development
Year
2026
Duration
9 weeks
What made this project work
Premium storefront
Product, PDP and checkout art-directed to match the brand's packaging and in-store experience.
Operations dashboard
Inventory, orders and refunds in one dashboard the ops team actually uses every day.
Payments + logistics
Stripe, Razorpay and shipping partners wired in with real-time status and clean webhooks.
A closer look
Selected surfaces, systems and shipped screens from the engagement.
01
The challenge
The brand's packaging felt luxury but its store felt like a template. Checkout was clunky and repeat purchases weren't tracked.
02
Our approach
A custom storefront, an inventory + orders dashboard, and payment / logistics integrations designed around the brand's actual operations.
03
The outcome
Cleaner checkout, higher repeat purchase rate, and a backend the operations team could finally reason about.
How we shipped this
A repeatable playbook — the exact steps behind every project we deliver.
Step 01
Discover
Kickoff, goals, audience, competitors, and success metrics agreed in writing.
Step 02
Design
Art direction, wireframes and hi-fidelity design shared as clickable previews.
Step 03
Build
Engineering in weekly sprints against a shared changelog and staging URL.
Step 04
Polish
Performance, accessibility, SEO and content QA before we call anything done.
Step 05
Launch
Cutover, DNS, monitoring and a launch playbook for the internal team.
Step 06
Iterate
Post-launch reviews and monthly improvements based on real analytics.
Numbers that moved
+27%
Checkout completion
+41%
Repeat purchase rate
-34%
Support tickets
What we delivered as a team
- Storefront design
- Full-stack development
- Payments integration
- Ops dashboard
Technologies & tools
Shipped in this engagement
- Custom storefront
- Admin & inventory dashboard
- Payments & shipping integrations
- Order lifecycle emails
- Analytics tagging
Every pixel considered
Typography, spacing, motion and interaction states designed with intent — the kind of details you feel before you can name them.
- Purpose-built design system, tokens and components.
- Accessible by default — keyboard, screen-reader, contrast.
- Motion that guides attention without slowing anyone down.
"The store finally matches the product. And I can actually see what's happening in the business."
Co-founder
D2C personal care
Questions we get asked
Can we run promos and bundles?
Yes. The catalogue supports variants, bundles and time-bound promo codes out of the box.
Do you integrate with our 3PL?
We integrate with most 3PLs via API or webhooks — status flows straight into the ops dashboard.
How does the returns flow work?
Customers request via the account area; the ops team approves, and refunds trigger on carrier scan.
Is the site fast on mobile?
Lighthouse mobile scores stay above 90 with our image pipeline and edge caching.
Want a result like this?
Tell us about your project — we usually reply within one business day.
