Premium Business Website
A premium marketing site rebuilt from the ground up around a bespoke brand system and editorial layouts.
Client
Confidential services brand
Category
Website Development
Year
2026
Duration
5 weeks
What made this project work
Editorial art direction
Every template — home, service, case study, insight — art-directed instead of assembled from stock blocks.
Engineered for speed
Static-first delivery, image pipeline, and font strategy tuned to score 95+ on real-device PageSpeed.
SEO-ready from day one
Semantic HTML, JSON-LD, canonical routing and Search Console wired up before launch.
A closer look
Selected surfaces, systems and shipped screens from the engagement.
01
The challenge
A services business had grown past its DIY website. The old site loaded slowly, felt generic and undersold the quality of the actual work — leadership was uncomfortable sharing the URL.
02
Our approach
We rebuilt the brand system, art-directed every section, and shipped an editorial marketing site with a lightweight CMS. Every template was designed to rank, load fast and convert.
03
The outcome
Enquiry volume and quality both stepped up within the first month, and the team finally had a website they were proud to share on proposals.
How we shipped this
A repeatable playbook — the exact steps behind every project we deliver.
Step 01
Discover
Kickoff, goals, audience, competitors, and success metrics agreed in writing.
Step 02
Design
Art direction, wireframes and hi-fidelity design shared as clickable previews.
Step 03
Build
Engineering in weekly sprints against a shared changelog and staging URL.
Step 04
Polish
Performance, accessibility, SEO and content QA before we call anything done.
Step 05
Launch
Cutover, DNS, monitoring and a launch playbook for the internal team.
Step 06
Iterate
Post-launch reviews and monthly improvements based on real analytics.
Numbers that moved
98
PageSpeed score
-38%
Bounce rate
3.2×
Qualified enquiries
What we delivered as a team
- Brand system
- UI/UX design
- Website engineering
- SEO foundations
Technologies & tools
Shipped in this engagement
- 12-page editorial site
- Design system in Figma
- Blog & insights section
- Lead capture with spam protection
- GA4 + Search Console setup
Every pixel considered
Typography, spacing, motion and interaction states designed with intent — the kind of details you feel before you can name them.
- Purpose-built design system, tokens and components.
- Accessible by default — keyboard, screen-reader, contrast.
- Motion that guides attention without slowing anyone down.
"The new site feels like an entirely different company. Every meeting starts with a compliment on it."
Founder
Services brand
Questions we get asked
How long did the rebuild take end-to-end?
Five focused weeks from brand exploration to live site — including CMS wiring and content migration.
Do we own the design system?
Yes. You keep the Figma file, tokens, and component library — nothing is locked to us.
Can we edit pages without a developer?
Yes. The CMS covers everything the marketing team publishes weekly, with a preview flow before publishing.
What about hosting and analytics?
We ship on Vercel with GA4 and Search Console configured, plus a lightweight monthly performance report.
Want a result like this?
Tell us about your project — we usually reply within one business day.
