The team behind Laxtern Digital.
Two founders leading strategy and engineering — with one shared standard for craft and communication.
Rishipal Hanshu — Growth & Strategy
Turning ambitious business goals into compounding digital growth.
Long-form nonfiction, chai-fuelled early mornings, and coaching first-time founders on positioning — usually over a whiteboard.
Rishipal started his career on the operator side — running marketing for early-stage brands where every rupee spent had to return revenue, not vanity metrics. That obsession with outcomes still defines how he leads engagements at Laxtern Digital.
Over the last eight years he has built and scaled growth engines for D2C brands, SaaS companies and service businesses across India, the Middle East and the US — moving them from unpredictable spikes to compounding, category-owning traffic and pipeline.
At Laxtern, he sits at the intersection of business, brand and channel — writing the strategic brief, sizing the opportunity, and staying in the room until the numbers move. Clients get a founder who reads their P&L, not a manager who reads a status doc.
"Strategy without craft is a slide deck. Craft without strategy is decoration. Every quarter, we owe our clients both — a sharp thesis and work that visibly outperforms the category."
Areas of expertise
Topical authority, technical SEO and editorial systems that compound month over month.
Full-funnel Google, Meta and LinkedIn programs engineered around unit economics.
Category narratives, messaging hierarchies and website story that make premium pricing feel obvious.
Landing pages, offers and lifecycle flows tuned to lift qualified pipeline, not just traffic.
Milestones
- 2017First growth role — early-stage D2C
- 2020Led growth for a Series A SaaS to 6x ARR
- 2022Co-founded Laxtern Digital
- 202650+ brands scaled across 9 industries
Prashant Kumar — Engineering
Engineering calm, reliable platforms that grow with the business.
Home-lab tinkering, mechanical keyboards, and open-source deep dives — plus a stubborn love for filter coffee.
Prashant is an engineer's engineer — the kind who reads the incident post-mortem before the changelog. He cut his teeth building payments and logistics systems where downtime wasn't a slack thread, it was a business event.
He has shipped production platforms for fintech, healthcare, D2C commerce and B2B SaaS — from zero-to-one MVPs to migrations that quietly move millions of requests a day onto a saner architecture.
At Laxtern, he owns the technical spine of every engagement: architecture, code quality, performance budgets and the developer experience the team ships against. If it renders slow, breaks under load or gets in a marketer's way, it doesn't leave his review.
"Great software is boring in the best way — it just works, it's easy to change, and the team behind it sleeps at night. We optimise for that, not for what's trending on the timeline."
Areas of expertise
React, TypeScript, Node and edge-first architectures that stay fast at scale.
Cross-platform apps with native-grade performance, offline support and hardened release pipelines.
Editor-friendly content systems wired into growth, SEO and lifecycle campaigns.
CI/CD, observability, hardened infra and pragmatic security defaults from day one.
Engineering stack
Milestones
- 2016First production release — fintech payments
- 2019Tech lead on a national logistics platform
- 2022Co-founded Laxtern Digital
- 2026Platforms serving users across 12+ countries
Two founders. One standard of craft.
Strategy, engineering and design decisions land on one table — no hand-offs, no diluted vision. That's how every deliverable stays sharp.
Craft first
Held to editorial-grade standards.
One team
Founder-led, always in the room.
Outcomes
Revenue, not vanity metrics.
Momentum
Ship fast, refine faster.
Two disciplines. One accountable team.
Every project draws on strategy, engineering and design from day one — no siloed hand-offs.
Design leadership
Editorial-grade brand and product UI direction.
Engineering depth
Modern React, full-stack systems and mobile apps.
Growth strategy
SEO, paid ads and conversion frameworks that compound.
Founder access
You talk to the founders — always, from brief to launch.
No account managers. Just the people building your product.
Every engagement is founder-led from the first call. You get direct access to strategy, engineering and design decisions — with a single point of accountability.
