Paid Ads Funnel
A restructured Google + Meta ad system with dedicated landing pages and honest reporting.
Client
B2B software company
Category
Performance Marketing
Year
2026
Duration
90-day sprint
What made this project work
Account restructure
Rebuilt campaign, ad-set and keyword structure so budgets flow to what actually converts.
Dedicated landing pages
Eight pages purpose-built for ad intent — not the homepage stretched to fit.
Honest reporting
Conversion tracking done properly, so every metric in the weekly report is one sales trusts.
A closer look
Selected surfaces, systems and shipped screens from the engagement.
01
The challenge
Six-figure annual ad spend was returning unqualified clicks and a messy pipeline that sales dreaded.
02
Our approach
Rebuilt account structures, wrote new creatives, launched dedicated landing pages, and installed real conversion tracking.
03
The outcome
Cost per qualified lead dropped, ROAS climbed, and reporting stopped being a monthly argument.
How we shipped this
A repeatable playbook — the exact steps behind every project we deliver.
Step 01
Discover
Kickoff, goals, audience, competitors, and success metrics agreed in writing.
Step 02
Design
Art direction, wireframes and hi-fidelity design shared as clickable previews.
Step 03
Build
Engineering in weekly sprints against a shared changelog and staging URL.
Step 04
Polish
Performance, accessibility, SEO and content QA before we call anything done.
Step 05
Launch
Cutover, DNS, monitoring and a launch playbook for the internal team.
Step 06
Iterate
Post-launch reviews and monthly improvements based on real analytics.
Numbers that moved
-52%
Cost per lead
4.3×
ROAS
+180%
Qualified leads / mo
What we delivered as a team
- Paid search
- Paid social
- Landing pages
- Tracking & reporting
Technologies & tools
Shipped in this engagement
- Account restructure
- 8 landing pages
- Creative library
- Conversion tracking
- Weekly optimisation
Every pixel considered
Typography, spacing, motion and interaction states designed with intent — the kind of details you feel before you can name them.
- Purpose-built design system, tokens and components.
- Accessible by default — keyboard, screen-reader, contrast.
- Motion that guides attention without slowing anyone down.
"Sales stopped complaining about ad leads. That alone was worth the retainer."
Head of Growth
B2B SaaS
Questions we get asked
Do we own the ad accounts?
Yes. Accounts stay in your name — we operate them, you own them, always.
What's the minimum ad spend?
We're most effective from ~$3k/month in media, so tracking and creative overhead pay for themselves.
Do you create the creative?
Yes — copy, static and short-form video assets, iterated weekly against performance.
How often do you optimise?
Daily bid and budget checks, weekly creative + landing-page reviews, monthly strategic reset.
Want a result like this?
Tell us about your project — we usually reply within one business day.
